One of the most common questions we are asked by potential clients is what we mean exactly when we talk about offering a yacht refit service.                          

A refit is not just a solution to your challenges – but instead it’s protecting your investment. A sensible way of buying, instead of solving a challenge once you’ve bought it.  

The best way to understand our service is to think in terms of buying a house. When you buy a new house, what’s the first thing you do? You renovate, redecorate and revive the decor. In other words, you ensure that it is more than simply another house for you – it becomes your new home. And by doing this, you personalise it to your style and ultimately increase it’s value ready to move on in the future.

Bespoke luxury

It’s very unlikely that you will want to live with the previous owner’s colour schemes, furniture and taste in interior design. And yet this is exactly what many people do when they buy a pre-owned boat. It makes no sense: why would you sleep in someone else’s mattress and rely on outdated technology – be it the navigation system or a home entertainment that isn’t compatible with your requirements?

This is where Setag comes in.

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Fairline 58 saloon interior with brown sofa and tired decor
Interior of a Fairline 58 saloon space following a refit by Setag

Future proof your yacht

We offer a ‘Third Way’ for customers who previously only had the choice of buying new or compromising with a pre-owned boat that isn’t fit for their purpose.

Our design & refit service means you get the best of both worlds, truly adding value by ensuring your yacht is future proof – drawing upon the same talents who built your boat in the first place and upgrading it to tomorrow’s standard – bespoke according to your needs.

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Protect your investment

There’s a lot of logic in refitting a yacht: firstly because it can create an environment of which you are the first to experience; and secondly because it makes economic sense, adding value to your yacht and protecting your investment – both your yacht and its refit when you come to sell.

And when you’re spending between half a million and £5 million on a pre-owned yacht, why wouldn’t you change it to the decor and the technology that suits you? Why would you compromise and settle for something that is second best?

That’s why a refit with SETAG Yachts makes sense.

Redefined by Setag

When is it time for a refit?

The reasons for a design and refit project and the age of the yachts we have Remastered, are as varied as the vessels and the owners themselves. Generally, a refit can be carried out on a yacht between 1 – 25 years old and typically, the rework coincides with technical/engineering upgrades of which we cover.

Many owners love their yachts and how they look externally, and simply outgrow the interior. We can elevate any project, small or large and all within a very quick turnaround.

Fall in love with your boat all over again.

What is the cost of a refit?

There is a false impression about yachts that they only require a refit if they are on their last legs and are barely seaworthy. This simply isn’t the case – it should be seen as a way to futureproof your yacht and make it reflect your taste, personality and needs.

A refit by Setag is there to add value.

 

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Four people relaxing on the rear deck of a yacht at sunset in a marina

Considering a Design and refit project? 

We look forward to realising The Art of The Possible with you. 

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Beautiful detailing by SETAG Yachts

Redefined by Setag

Each project is truly bespoke, catering to individual needs. If you are moving into a new house, you naturally want to renovate to put your own stamp on it – to make it feel like your home. So, why would you be happy to live with someone else’s taste when it comes to your yacht?

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At the Helm

The Setag founder, Chris Gates, reflects on a highly successful career in the yachting industry – and the inspiration behind Setag Yachts.

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Yachting Life banner

Yachting Life

To be a yacht owner is a very special feeling. To feel the freedom of being on the water, away from the pressures of everyday life, with no deadlines but those set by the sun, is a very unique type of escape. It offers you a sense of luxury that you can rarely attain from material products – the luxury of time and space.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...